It’s October and that means its Breast Cancer Awareness Month, which means that everything from the White House to the NFL is draped in pink to show support for this very worthy cause. But there’s a Dirty Little Secret about this type of Pinkwashing that most of us aren’t aware of.
Last weekend I spoke at Shiftcon in Los Angeles on one of my favorite subjects Google+.
What I didn’t expect was the education I would recieve via the conference. Talk about eye opening. Although I might equate the experience to more of electric shock therapy for the awakening it caused within me.
Not only was I fortunate enough to spend time with such a kind, caring, dedicated group of women and men, but I left with a feeling of enlightment on a variety of subjects that will make my life better because of what I learned. And shocked at what I learned about others. One of which is reffered to as PinkWashing.
I looked up Pinkwashing to see what the literal definition was and this is what I got.
Wikipedia defines Pinkwashing as “a portmanteau word which combines Pink and Whitewashing. The term is most often used to describe various forms of cause marketing”
Wiktionary defines Pinkwashing as “The Practice of a a company using support of breast cancer-related charities to promote itself and its products or services”
Of course I had to look up Portmanteau to find out it meant a combining of words, but I got the gist of the message and I didn’t have to look up Whitewashing to know it wasn’t a good thing but in case you’re not sure here’s a definition that pretty much sums it up thanks to Wikipedia.
“To whitewash is a metaphor meaning to gloss over or cover up vices, crimes or scandals or to exonerate by means of a perfunctory investigation or through biased presentation of data. It is especially used in the context of corporations, governments or other organizations”
By now you should be getting the idea that Pinkwashing is a bad thing, but what you don’t realize is just how bad it really is.
In doing research on this article I found even more appaling evidence at just how evil some of the corporations that support Breast Cancer Month by draping their products in Pink really are. Everyone wants to support this worthy cause , but what some of the companies allegedly supporting Breast Cancer Month don’t tell us is that their products contain carcenogenics that cause the cancer in the first place. What the F!!!!
Even the beloved Susan G. Komen Foundation partnered to produce a perfume called “Promise Me” that contained carcinogenics. If that wasn’t bad enough it sold for $59 and all of $1.31 per bottle was donated to the Cause for the Cure. And as recently as a few days ago partnered with Baker Hughes a Houston based company that produces Drilling Bits used in Fracking that pumps toxic chemicals into the ground. I guess the question at hand is who is really benefiting from this foundation beacuse it doesn’t really seem to be Breast Cancer Research.
I could go on and on with examples of Pinkwashing that would just boggle your mind as much as they did mine but since a pictures worth a thousand words, watch this video done on Mamavation with special guest Danika Carter @yourorganiclife The Truth about Pink Washing
You can also check out a Facebook Page The Pinkwashing Hall of Fame that Danika Carter keeps updated to let you know whats going on in the world of Pinkwashing.
The most important message I can leave you with is to Rethink the Pink because things are not always what they seem. Knowledge is Power.